Whether it is a direct email to a customer, or a promotional email blast for your entire contact list, you want to make sure your emails don’t end up in the Spam or Trash. Therefore it encourages people to open your emails.Īccording to Marketing Charts, more than 70% of consumers trust a company-branded email address over a free one. A branded email exudes professionalism.įirst and foremost, a customized email for your business shows you are committed to building a company for the long-term, and are committed to succeeding.Īlways think about it from your customer’s perspective: Receiving business correspondence from a free Gmail, Yahoo, or AOL email account indicates sloppiness or indifference–and at worst, a lack of professionalism. Here we walk through why a branded email address is an absolute must and how to secure the right business email. It’s also easier than ever to set up a branded email. Whether you’re a global corporation or a local business owner, having a customized email address, one that matches your company, is essential these days. You happily hand over your business card to keep in touch.īut when your potential clients see that your plain Gmail or Yahoo email address doesn’t match your real estate company name and website, all your hard work in securing your next clients might land with a thud. You share with them all your credentials, recent sales, knowledge of the local real estate landscape and more. While online for your latte, you happen to meet a couple of young parents looking for a bigger home in the neighborhood. Let’s say you’re a real estate agent in between house showings, so you decide to fetch coffee from the town cafe.
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